Claphub Marketing

Keywords: Keywords are Important Words of the Business. If My Business is Data Science Training then My Keywords May Be as Follows:                       1. Data Science Training                       2. Data Science Training Online                       3. Data Science Coaching In India Etc. Keywords can be found Through the Google Keyword Planner, Uber Suggest, Answer The Public.com Etc.  Keywords are written in Google Ad Account By Advertiser. When Search Term Of  The User Matches With Keyword in the Advertiser Account Then Ad Will Appear. Google has classified its keywords into Five Types as Follows:                       1. Broad Match                      2. Phrase Match         ...

INTENT-BASED MARKETING: Intent-Based Marketing is Reaching People who are actively looking for products/services. This Generally Happen on Search Engines Like Google, Bing etc. Let Me Give an Example: Imagine, A person who Needs a Plumber to repair a tap in My office. Will he go & search for a plumber by roaming streets or search in google?. Definitely, I will search in Google(In My Case). He will Go & Search For Plumbers Near Me or Plumber in Tokyo. whatEver He Type on Goolge.com is called Search Term. The search Term Represents the Intent of the Person. Here In this Case his Intent Is to Find the Plumber. His Search Term is "Plumber Near Me". Here SearchTerm Matches Intent.  It Is Easy To Find In-Market Audience(people who are actively looking for products/services similar to your Business), Just By Appearing Top In Google. If I Advertise For Plumber Services In Google Search I can Find My Potential Customers. I am Advertising People Based On Their Intent, So it is ...