Google Keyword Match Types

Keywords:

Keywords are Important Words of the Business.

If My Business is Data Science Training then My Keywords May Be as Follows:

                      1. Data Science Training

                      2. Data Science Training Online

                      3. Data Science Coaching In India Etc.

Keywords can be found Through the Google Keyword Planner, Uber Suggest, Answer The Public.com Etc. 

Keywords are written in Google Ad Account By Advertiser. When Search Term Of  The User Matches With Keyword in the Advertiser Account Then Ad Will Appear.

Google has classified its keywords into Five Types as Follows:

                     1. Broad Match

                     2. Phrase Match

                     3. Exact Match 

                    4. Negative Match

                    5. Broad Match Modifier

1.Broad Match:

Broad Match Keywords Have Maximum Reach With Minimum Relevance. Broad Match Keywords are useful for Advertisers whose main Aim is only Traffic.

If Advertiser Had Written Broad Match Keyword AS DATA SCIENCE TRAINING. Broad Match Keyword will Trigger Ad When Any One Of  Word In Keyword is Present In User Search Term.

SEARCH TERM                  Add Will Appear or Not 

Data Communications                        Yes

Data Science                                         Yes

Data Science Course                            Yes

Java Training                                        Yes

Java Course                                            No

2.Phrase Match:

Phrase Match Keyword have Minimum Reach & Minimum Relevance. When Compared To Broad Match Type Phrase Match Type has Good Quality Traffic. Phrase Match Keywords are Written In quotation marks.

If Advertiser Had Written Phrase Match Keyword AS "DATA SCIENCE TRAINING". Phrase Match Keyword will Trigger Ad When All The  Keywords are Present In User Search Term.

SEARCH TERM                   Add Will Appear or Not

Data Science                                      No

Data Science                                      No

Training Data Science                     No

Free Data Science Course               Yes

Data Science Training In 

Hyderabad                                         Yes

3.Exact Match:

Exact Match Keyword have Low  Reach & Maximum Relevance. When Compared To Phrase Match Type Exact Match Type has Good Quality Traffic. Exact Match Keywords are Written In Square Brackets. 

If Advertiser Had Written Exact Match Keyword AS [DATA SCIENCE TRAINING]. Exact Match Keyword will Trigger Ad When User Search Term or Intent Match with Keyword.

SEARCH TERM                  Add Will Appear or Not

Data Science                                       No

Data                                                      No

Training Data Science                       No

Free Data Science Course                 No

Data Science Training                       Yes

4.Broad Match Modifier:

Broad Match Type is More Relevant than Broad & Less Relevant Than Phrase. It gives less reach than broad & more reach than a phrase.

If Advertiser Had Written Broad Match Modifier Keyword AS +DATA +SCIENCE +TRAINING. Broad Match Modifier Keyword will Trigger Ad When User Search Term Contain all the Words in Keyword.

SEARCH TERM                 Add Will Appear or Not

Data Science                                      No

Data Science Course                         No

Training Data Science                      Yes

Free Data Science Course                No

Data Science Training                      Yes

5.Negative Match Keyword:

Negative Keywords are Written to prevent ads to compete in the auction for specific keywords. 

If Advertiser Had Written Negative Keyword As Discount, Price, Free, Online, etc Ad will Not Appear if these words are present in the user's search term.

Always Write Negative  Keywords in  One Word. If Written In 2 Words it will become an embedded match.

Apart From These, There is One More Keyword Type Named Embedded Match.

An embedded Match is a combination of Negative & other Match Type.