Lets us take an example of a dental Business in Birmingham.
According To Google, In Birmingham Nearly 10,000+Searches/Month Will Happen Related Only To Tooth Whitening Treatment?. The Following picture Gives Data of Searches Happen On Feb 2021. This is a Picture From Google.
Data Related To March 2021(Source: Google)You May Think, So What? How it is Going To Effect My Business? I Request You Just Go & Search In Google-like “Dentist In Birmingham”. Note The Position Your Website Appear In Google & No of Websites appear above you. The No of Websites above Your Website is all Your competitors. The Clients Of Your Dental Services Are Grabbed By Your Competitors. I think You Do Not believe Me. ok That’s Not a Problem. Just Imagine, When Ever You Searched For Something on Google Did You Visited More Than Top 2 or 3 websites. Not Likely Right. This what happens with your Dental Services too. If You Appear in Top Position in Google by Beating Your Competitor, the person who searches on google can Become Your Customer. The Picture below is Forecasted data given by Google For the Month of April 2021.
Forecasted Data of April 2021(source: Google)As Per Google Technology, Nearly 13,000+Searches Related To Tooth Whitening will happen on Google In April 2021. If You Can Appear On Top You Can Get Nearly 1700(clicks) New Website Visitors Who Are Actively Looking For Tooth Whitening. If You Can Convert 10% Of These New Visitors To Your Customers You Will Get Additional 170 Customers Per Month.
You Can Get This Additional 170 Customers Just By Paying 2-3 Pounds per Click For Google Ads.
Note: You Will be Charged When Ever You Get a Click.
This Is Just Regarding Tooth Whitening Service. Just Think How Many Searches Will Happen Regarding The Dental Services & How your Competitors are Grabbing Your Customers.
To Grow Your Business & To Get Any Data Related To Your Business
Keywords: Keywords are Important Words of the Business. If My Business is Data Science Training then My Keywords May Be as Follows: 1. Data Science Training 2. Data Science Training Online 3. Data Science Coaching In India Etc. Keywords can be found Through the Google Keyword Planner, Uber Suggest, Answer The Public.com Etc. Keywords are written in Google Ad Account By Advertiser. When Search Term Of The User Matches With Keyword in the Advertiser Account Then Ad Will Appear. Google has classified its keywords into Five Types as Follows: 1. Broad Match 2. Phrase Match ...
INTENT-BASED MARKETING: Intent-Based Marketing is Reaching People who are actively looking for products/services. This Generally Happen on Search Engines Like Google, Bing etc. Let Me Give an Example: Imagine, A person who Needs a Plumber to repair a tap in My office. Will he go & search for a plumber by roaming streets or search in google?. Definitely, I will search in Google(In My Case). He will Go & Search For Plumbers Near Me or Plumber in Tokyo. whatEver He Type on Goolge.com is called Search Term. The search Term Represents the Intent of the Person. Here In this Case his Intent Is to Find the Plumber. His Search Term is "Plumber Near Me". Here SearchTerm Matches Intent. It Is Easy To Find In-Market Audience(people who are actively looking for products/services similar to your Business), Just By Appearing Top In Google. If I Advertise For Plumber Services In Google Search I can Find My Potential Customers. I am Advertising People Based On Their Intent, So it is ...
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